Parent Community Online Content and Events (40%)

• Own development and refinement of the BigFuture Parent Community web page elevating BigFuture resources

• Produce short, parent-first micro-topic videos, articles, resources and other content to equip parents and caregivers to support their teens throughout future planning

• Produce all aspects of BigFuture Live events for families and caregivers, including developing event plans, sourcing speakers, packaging event content into video cutdowns, and promoting events in partnership with Engagement and Reach

• In partnership with our Engagement and Reach and Product teams, implement efforts to measurably grow the parent community and deepen engagement with content

• Track parent community engagement metrics with the web page, content and live events to inform future strategy

Parent Audience Insights (30%)

• Implement recruitment, selection and cultivation strategies to ensure a representative group of families from across the country

• Own implementation of strategy, agendas and follow-up for a national parent advisory committee to increase understanding of families’ pain points, needs and wants

• Monitor and implement surveys, focus groups and other efforts to understand the parent audience and synthesize findings, user needs and implications for BigFuture in partnership with Learning and Assessment

• Monitor the college and career planning landscape serving parents and synthesize and share new developments in the BigFuture

• In partnership with the Product team, surface recommendations and insights from the parent community to inform product roadmap and future solutions

Parent Community Go-to-Market (30%)

• Implement BigFuture partnerships with parent-focused organizations to generate and promote content to build awareness and grow reach

• Identify and implement new strategies to reach and engage parents where they are to boost awareness of BigFuture with the audience

• Develop flyers, slide presentations, infographics and other assets to inform and inspire parents and caregivers about the value of BigFuture

• Partner with Engagement and Reach to implement strategies to increase parent traffic and enrollment via channels including email, paid media and organic social

About You

To qualify for this role, you must have:

• 7+ years of experience implementing go-to-market, marketing, and/or content strategies

• Knowledge of college and career readiness preferred

• Understanding of and empathy with parent and caregiver audiences

• Oriented to using goals to prioritize work, gauge success, identify problems, and reprioritize

• Track record of collaborating cross-functionally to refine and implement plans

• High attention to detail and strong use of visible project planning systems

• Experience producing websites, video, and other content for social media

• Ability to use tools like Microsoft Excel, Tableau, and Adobe Analytics to track and analyze data

• Comfort with ambiguity and ability to translate high-level strategy into operations and tactics

• Willingness to pivot and innovate regularly based on user data and feedback

• The ability to travel 1-3 times a month to College Board offices or on behalf of College Board business

All roles at College Board require:

• A passion for expanding educational and career opportunities and mission-driven work

• Authorization to work in the United States for any employer

• Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and a comfort learning and applying new digital tools independently and proactively.

• Clear and concise communication skills, written and verbal

• A learner's mindset and a commitment to growth: welcoming diverse perspectives, giving and receiving timely, respectful feedback, and continuously improving through iterative learning and user input.

• A drive for impact and excellence: solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking.

• A collaborative and empathetic approach: working across differences, fostering trust, and contributing to a culture of shared success.

About Our Process

• Application review will begin immediately and will continue until the position is filled. This role is expected to accept applications for a minimum of 5 business days.

• While the hiring process may vary, it generally includes: resume and application submission, recruiter phone/video screen, hiring manager interview, performance exercise such as live coding, a panel interview, a conversation with leadership and reference checks.

What We Offer

At College Board, we offer more than just a paycheck—we provide a meaningful career, a supportive team, and a comprehensive package designed to help you thrive. We’re a self-sustaining nonprofit that believes in fair and competitive compensation, grounded in your qualifications, experience, impact, and the market.

A Thoughtful Approach to Compensation

• The hiring range for this role is $80,000-$130,000.

• Your exact salary will depend on your location, experience, and how your background compares to others in similar roles at the College Board.

• We aim to make our best offer upfront—rooted in fairness, transparency, and market data.

• We adjust salaries by location to ensure fairness, no matter where you live.

You’ll have open, transparent conversations about compensation, benefits, and what it’s like to work at College Board throughout your hiring process. Check out our careers page for more.

#LI-NM1

#LI-Remote